Since 2019, Aldi has sold its own-brand cosmetics line Lacura in a standardised range at Aldi Süd and Aldi Nord, making affordable skincare more widely available across Germany.
According to the report, Lacura launched in the mid-1990s. Who makes the products remains unclear because Aldi does not name its suppliers.
Lacura: From its launch in the 1990s to an Aldi staple
Lacura is Aldi’s own-brand cosmetics line. According to the report, it was introduced in the mid-1990s with the aim of offering affordable products intended to compete in quality with branded goods.
One practical benefit is clear: skincare products can go straight into the trolley during an ordinary grocery shop. Aldi is also positioning itself against traditional drugstores—and for many people, Lacura is a practical addition to a classic facial treatment.
For a long time, the ranges were separate. Lacura was initially available only at Aldi Süd, while Aldi Nord sold “Biocura” alongside it.
Since 2019, Lacura has been available in a standardised range across both Aldi divisions, according to the source; Biocura was replaced as a separate brand. The first product mentioned is an anti-ageing day and night cream. The range now spans make-up and skincare, as well as hair and body care.
Who makes Lacura? Aldi does not name its suppliers
One central question remains unanswered: according to the report, the manufacturer that makes Lacura is not known. Aldi does not disclose its suppliers—a practice described as common for own-brand products.
The article notes that some individual products could still come from established manufacturers. In the consumer goods sector, it is common for manufacturers to use spare production capacity for retailers’ own brands as well.
Why are manufacturers’ names often not made public? According to the source, producers want to avoid a direct link between an own-brand product and a premium line.
This matters to beauty consumers in particular because many people add skincare to their routine between salon appointments and grocery shopping. Anyone comparing ingredients often turns to apps that scan INCI lists by barcode. When a retailer’s own brand is widely available, price and quick availability often matter more than the manufacturer’s name.
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According to the report, Lacura has stood for affordable cosmetics at Aldi since the 1990s and has been standardised across Aldi Süd and Aldi Nord since 2019. The fact that the manufacturer remains unnamed shows how firmly retailers’ own brands shield their supply chains.
