Dermatologist Daniel Fuchs sees a shift in 2026: less “overdone”, more natural-looking results. The Zurich doctor said this after the IMCAS Congress in Paris (4 February 2026). Injections remain popular — from neurotoxin treatments that preserve more facial expression to the “Salmon-Sperm” trend. At the same time, topics such as skin quality and facial treatments are also coming into focus.
Trend shift: natural looks instead of the “overdone look”
At the IMCAS Congress in Paris, with around 25,000 attendees, Zurich dermatologist Daniel Fuchs (63) observed a clear shift: away from a visibly “done” face and towards a fresh appearance that still looks like the person — as Blick reported on 4 February 2026.
Exaggerated lips and cheeks, as well as the so-called “Pillow Face”, are increasingly “out”, Fuchs says. His point is not “do nothing”; treatments should simply not be immediately recognisable.
“Women no longer want to look done; they want to look fresh, elegant and like themselves again. Whatever is done should not look that way,” says Fuchs. He names Oscar winner Halle Berry (59) as an example of this more natural look.
Why this matters to clients at studios and clinics: as the trend moves towards subtler results, “glow” and skin quality are becoming more important in communications than visibly increased volume. A similar focus appears in the overview Beauty Trends 2026: Individuality over Perfection.
Injections remain in the conversation: neurotoxin, weight-loss injections, collagen and polynucleotides
Despite the trend towards natural looks, injections remain “number one”, according to Fuchs — but with a different aim: a smoother look with natural facial expression. He cites “Princess Kate” as a trend example; her use is suspected in specialist circles, but the use of treatments by many celebrities has not been publicly confirmed. According to the article, an injectable facial treatment in Switzerland costs around CHF 800.
Weight-loss injections are also booming. Fuchs describes a sunken, older-looking face as a possible risk. In the US, an estimated 20 per cent (around 70 million people) are taking the injection. In Switzerland, the trend is growing especially among people aged 30 to 60; the monthly cost is around CHF 500.
Fuchs also sees a comeback for biostimulators as collagen boosters: gradual collagen building, “never pumped up”. The article gives a price of around CHF 2,500 for 2–3 facial sessions.
“Salmon-Sperm” is attracting the most attention: polynucleotides (mainly from salmon sperm) are said to promote glow and improve skin texture — without adding volume. Treatments are often mentioned for the area around the eyes; a full-face treatment costs CHF 500–800. Fuchs stresses that treatments should be medically assessed and explicitly warns against online purchases and self-injections. For anyone who associates “glow” more with gentler, non-invasive approaches, this treatment overview may provide useful context: Aquafacial in apparatus-based cosmetology.
Daniel Fuchs’s trend report identifies two developments: a stronger desire for subtle results, alongside new “glow” treatments that quickly attract international attention. This makes skin quality, rather than volume, the key selling point for the beauty industry.
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